Tuesday, April 27, 2010

Form and Content 3 (1980s)

This is a piece done by graphic designer and typographer Neville Brody. It is a design for the "Fuse" exhibition. Brody became very popular in the 1980s and is still popular today. Looking at this poster, there is a lot of emphasis on the white shapes and forms. Looking closer, it's apparent that the shapes are actually counterforms of letters and abstractions that create a negative space that lets the viewers mind complete the words and what they say themselves. The counterforms and shapes resemble a lava lamp almost, and when you step back and look at the background images, they are very dark vague shapes that also resemble a lava lamp and reinforce that idea. The color scheme is very neutral excluding the white counterforms and shapes. This creates a contrast between forground and background and also creates a hierarchy between the white letters and forms, and the goldenrod shapes behind it, which if observed close enough, say the name "Brody." This piece overall is very abstracted, but done so in a way that it is visually exciting to look at and try and read.

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